“Good Advertising doesn’t just circulate information. It penetrates the public mind with desires & belief”
IIFA Multimedia is the best design college for Advertising Design, Bangalore.The PG Diploma course is designed to
equip all the students to gain knowledge and also the importance of Creative Advertising, Branding, Marketing, Public Relations
and Media planning. The Post- Graduate Diploma in Advertising design is a full time one year programme that provides a
wide scope to acquire professional skills needed in the dynamic advertising field.
Since Advertising is the best source to reach customers, the course highly helps students to learn from the basic to
advanced ad techniques, advertising strategies, Media planning process, Segmenting and targeting. During the course,
students are exposed to advertising industries via regular Seminars, Workshops and Project assignments. IIFA brings
the best placement opportunities that help students to get placed in well-reputed companies.
DURATION: ONE YEAR | ELIGIBILITY: Graduate from any stream
No product can be sold without the proper advertising and the scope of Advertising is increasing day by day.
According to Bureau of Labor Statistics, the employment for advertising design sector is projected to grow 10 percent through the year 2026.
Students will learn the creative thinking, strategic planning, and brilliant communication with media and etc which is highly required for a successful advertising campaign.
After course completion, they can work in the field of Tourism Industry, Public Works, Industrial Houses, Brand and Marketing, Business Consultancies, Educational Institutes, Personal Business, Multinational Companies and etc.
Introduction to communication
Communication and Audiences
Mass Communication Theories
The Print Media
Introduction to the Audio Visual Media
Media Organizations of the Government
Introduction to advertising
Advertising in Economy
Advertising and Marketing
The Advertising Business
Advertising Theories
Social, Ethical and Legal aspects of Advertising
Principles of public relations
Four elements of Public Relations
Evolution of Public Relations
Development of Public Relations in India
Organisation for Public Relations
Public Relations and Publics
Future of Public Relations
Creating advertisements
Introduction to Typograpy
Principles of Design
Setting Advertising
Developing Advertising Strategy
Introduction to copy writing
Message, Making Radio Commercials
Television Advertising
Advertising & PR
Public Relations as Communication
Public Opinion
Techniques of propaganda
The nature of public issues
Employee Relations
Shareholder Relations
Media planning
Media planning process
Segmenting and targeting
Media selection
Planning
Tactics and implementation
Media effectiveness
CAREER PATH
Professional Graphic designer
CI Designer
Packaging Designer
Product designer
Advertising designer
Web designer
Print Publishing designer
Application designer
UI/UX Designer
Brand Identity Developer
INDUSTRIES
Manufacturing
Publishing
Media
Advertising firms
Computer Systems Design
Design Services
Print Markets
Colleges
Museums
Art Galleries
SOFTWARE
Adobe Indesign
Photoshop
Illustrator
Adobe Flash
Premier Pro
After Effects
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