bsc_animation_multimedia
ADMISSION OPEN

PROGRAM OVERVIEW

“Good Advertising doesn’t just circulate information. It penetrates the public mind with desires & belief”
IIFA Multimedia is the best design college for Advertising Design, Bangalore. The PG Diploma course is designed to equip all the students to gain knowledge and also the importance of Creative Advertising, Branding, Marketing, Public Relations and Media planning. The Post- Graduate Diploma in Advertising design is a full time one year programme that provides a wide scope to acquire professional skills needed in the dynamic advertising field. Since Advertising is the best source to reach customers, the course highly helps students to learn from the basic to advanced ad techniques, advertising strategies, Media planning process, Segmenting and targeting. During the course, students are exposed to advertising industries via regular Seminars, Workshops and Project assignments. IIFA brings the best placement opportunities that help students to get placed in well-reputed companies.


DURATION:  ONE YEAR  |  ELIGIBILITY:  Graduate from any stream

  • No product can be sold without the proper advertising and the scope of Advertising is increasing day by day.
  • According to Bureau of Labor Statistics, the employment for advertising design sector is projected to grow 10 percent through the year 2026.
  • Students will learn the creative thinking, strategic planning, and brilliant communication with media and etc which is highly required for a successful advertising campaign.
  • After course completion, they can work in the field of Tourism Industry, Public Works, Industrial Houses, Brand and Marketing, Business Consultancies, Educational Institutes, Personal Business, Multinational Companies and etc.

  • Introduction to communication
  • Communication and Audiences
  • Mass Communication Theories
  • The Print Media
  • Introduction to the Audio Visual Media
  • Media Organizations of the Government

  • Introduction to advertising
  • Advertising in Economy
  • Advertising and Marketing
  • The Advertising Business
  • Advertising Theories
  • Social, Ethical and Legal aspects of Advertising

  • Principles of public relations
  • Four elements of Public Relations
  • Evolution of Public Relations
  • Development of Public Relations in India
  • Organisation for Public Relations
  • Public Relations and Publics
  • Future of Public Relations
  • Creating advertisements
  • Introduction to Typograpy
  • Principles of Design
  • Setting Advertising
  • Developing Advertising Strategy
  • Introduction to copy writing
  • Message, Making Radio Commercials
  • Television Advertising

  • Advertising & PR
  • Public Relations as Communication
  • Public Opinion
  • Techniques of propaganda
  • The nature of public issues
  • Employee Relations
  • Shareholder Relations


  • Media planning
  • Media planning process
  • Segmenting and targeting
  • Media selection
  • Planning
  • Tactics and implementation
  • Media effectiveness


  • CAREER PATH
  • Professional Graphic designer
  • CI Designer
  • Packaging Designer
  • Product designer
  • Advertising designer
  • Web designer
  • Print Publishing designer
  • Application designer
  • UI/UX Designer
  • Brand Identity Developer
  • INDUSTRIES
  • Manufacturing
  • Publishing
  • Media
  • Advertising firms
  • Computer Systems Design
  • Design Services
  • Print Markets
  • Colleges
  • Museums
  • Art Galleries
  • SOFTWARE
  • Adobe Indesign
  • Photoshop
  • Illustrator
  • Adobe Flash
  • Premier Pro
  • After Effects




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