No.1 Top Animation Interior Fashion Game Designing College 2018-100% Placement Opportunity,Eligibility,Fee
facebook icon
youtube icon
linkedin icon
google icon
whatsapp icon

POST GRADUATE DIPLOMA IN ADVERTISING DESIGN

COURSE DETAILS

ELIGIBILITY

10th/ 12th from any recognized board

DURATION

ONE YEAR

SOFTWARES

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe indesign
  • Coreldraw
  • COURSE OVERVIEW

    “Good Advertising doesn’t just circulate information. It penetrates the public mind with desires & belief” IIFA Multimedia is the best design college for Advertising Design, Bangalore. The PG Diploma course is designed to equip all the students to gain knowledge and also the importance of Creative Advertising, Branding, Marketing, Public Relations and Media planning. The Post- Graduate Diploma in Advertising design is a full time one year programme that provides a wide scope to acquire professional skills needed in the dynamic advertising field. Since Advertising is the best source to reach customers, the course highly helps students to learn from the basic to advanced ad techniques, advertising strategies, Media planning process, Segmenting and targeting. During the course, students are exposed to advertising industries via regular Seminars, Workshops and Project assignments. IIFA brings the best placement opportunities that help students to get placed in well-reputed companies.

    Introduction to communication

    1. Communication and Audiences

    2. Mass Communication Theories

    3. The Print Media

    4. Introduction to the Audio Visual Media

    5. Media Organizations of the Government

    Introduction to advertising

    1. Advertising in Economy

    2. Advertising and Marketing

    3. The Advertising Business

    4. Advertising Theories

    5. Social, Ethical and Legal aspects of Advertising

    Principles of public relations

    1. Four elements of Public Relations

    2. Evolution of Public Relations

    3. Development of Public Relations in India

    4. Organisation for Public Relations

    5. Public Relations and Publics

    6. Future of Public Relations

    Creating advertisements

    1. Introduction to Typography

    2. Principles of Design

    3. Setting Advertising

    4. Introduction to copy writing

    5. Message, Making Radio Commercials

    6. Television Advertising

    Advertising & PR

    1. Public Relations as Communication

    2. Public Opinion

    3. Techniques of propaganda

    4. The nature of public issues

    5. Employee Relations

    6. Shareholder Relations

    Media planning

    1. Media planning process

    2. Segmenting and targeting

    3. Media selection

    4. Planning

    5. Tactics and implementation

    6. Media effectiveness

    TESTIMONIAL

    < >
    • The one thing about IIFA is that it always strives to give its student an edge in their career preparation. It is really up to the students themselves to take advantage of all the benefits and make their career dreams come true.

      Nidhi Verma

    • The very first day of my college made me feel free of all my doubts ……..the campus is buzzing with absolute positive environment, sowing seeds of confidence, nurturing blooming ideas, giving wings to creativity.

      Rahul Joseph

    • IIFA Multimedia College has been a great, life-changing experience. SO much to do and be a part of. I love how everyone at the IIFA College works hard not only to make you a better student; but to prepare us for the future. My experience at the IIFA has been unique, exciting, and I wouldn't trade it up for anything.

      Indu Jain

    Reviews for Diploma in Advertising design

    Add a Review

    Your Rating

    Post
    No.1 Best Event Management College In Bangalore | IIFA Multimedia | 2018