Graphic designing is a creative field which involves communicating with use of objects, shapes, text, images etc. Graphic designing is used to create Corporate Identity (Logos), Brochures, Advertisements, Print Media, Product packaging and Icons etc.
This course enables students to gain broad-based knowledge on a variety of design communications disciplines, including advertising, branding, visual identity, packaging and design management. Develops students’ conceptual and idea generation abilities to produce innovative and effective communication solutions/products through print and/or online mediums. The design management module arms the students with an acute understanding of business management thinking and deployment of business strategies in the competitive marketplace.